| First, we aroused your curiosity.
Now, we are rewarding you with love, sex, passion,
fun and good vs. evil.
These are the themes behind the bold new ad
campaign for OP. The "Forward Drinking" campaign reflects the
image that OP is the next new sophisticated drinking experience.
French artist Francois Chalet accomplishes
deceptive simplicity by creating images that can be interpreted
differently by different viewers. His perception of love can make a
person wonder if it is really good or bad. And in the struggle of good
vs. evil, as angelic as we may claim to be, a little devil exists in all
of us.
Michel Roux revolutionized the industry with the
Absolut campaign. Now he’s done it again.
Take a look at this stunning new campaign below: |