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Michel Roux |
| Legendary Spirits Master |
| Over the last four decades, Crillon Importers Ltd. Chairman and C.E.O. Michel Roux has distinguished himself in the business community as an exceptional marketer, philanthropist, supporter of the arts and civil leader. Beginning in 1981, Roux kept the brands his company represented at the top of the spirits industry with consistent business acumen and marketing flair. |
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 Portrait
Born Michel Pierre Roux in 1940 in Soyaux Charente, France, Roux immigrated to the United States in 1964 after graduating from the University of Strasbourg with a degree in Hotel Management and having served as an officer in the French Army. Beginning his career in America in the hospitality industry, Roux managed select nightclubs and owned restaurants in Texas. Roux began his career in 1970 at his former company as their first salesman. In 1981 he was appointed President and CEO. From that moment on, Roux became instrumental in the development, distribution and success of many foreign products in the United States, including Stolichnaya Russian Vodkas, Grand Marnier, Absolut Vodka, Bombay Gin and Bombay Sapphire Gin, as well as many other high-quality spirits, liqueurs and wines from around the world. Roux is involved in many charitable organizations. |
| Roux has been awarded numerous
honors over the years. Among them are the Chevalier de l'Ordre du
Merite awarded to him, in 1985,; Chevalier de la Legion d'Honneur, France's
most distinguished honor, presented by President Francois Mitterand in
1988. In that same year, Roux earned a distinguished Community Service
Award from Brandeis University, at which he has been awarded a Doctor Honoris
Causa in Humanities. He has also been named "Man of the Year" by
a number of organizations including the United Jewish Appeal, the National
Committee for the Prevention of Child Abuse, Friends of the Israeli Defense
Fund, and the United States Marine Corps/Law Enforcement Foundation.
And in 1991, Roux received Sweden's highest honor, the Commander of the
Order of the North Polar Star, from the King of Sweden.
A maverick businessman and a concerned citizen of the world, Michel Roux continues to live his professional credo of "doing well by doing good." |
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| Crillon
Importers
Currently, Michel Roux heads this premium spirit company, to import and market premium alcoholic and non-alcoholic beverages, Crillon Importers Ltd. It's exciting," says Roux. "I'm getting back on my horse. I'll have fun doing it, and my team will have fun doing it with me." Roux, Chairman and Chief Executive Officer, is joined by his former colleagues Jerry Ciraulo, President and Chief Operating Officer, Mike Yarema, Vice President & National Sales Manager, and Jim Nikola, Vice President Marketing. |
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 Michel
Roux in the Media
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Legendary Spirits Master, |